Pr Secy APD, MD & CEO JK Bank participate in mega ‘Ghar Ghar KCC Abhiyaan’ at RS Pura

JAMMU, JANUARY 13: Continuing the mission to achieve 100% Kisan Credit Card (KCC) saturation in Jammu and Kashmir under the ‘Ghar Ghar KCC Abhiyaan’, J&K Bank conducted various camps across the UT.

As part of the saturation drive, the Bank’s MD & CEO Baldev Prakash today visited a mega Camp held at Kullian in R S Pura, here along  with the Principal Secretary, Agriculture Production Department (APD), Shailendra Kumar.

Comprised of a large gathering of farmers, the camp  was also attended by CGM NABARD Bhallamudi Sridhar;  Bank’s Executive Director Sudhir Gupta;  General Managers Ashutosh Sareen and Sunit Kumar;  Director Agriculture (Jammu) Ram Sevak; DGMs Rajesh Dubey and Vinod Sharma besides officials from the line departments and the Bank.

Speaking on the occasion, Shailendra Kumar  stressed upon the need to encourage agricultural entrepreneurship among the farmers while ensuring the proper  end-use of the funds under different schemes. He said, “Growers need to take a step ahead of agricultural farming towards entrepreneurship and participate in the ongoing agricultural transformation across the country”.

“Holistic Agriculture Development Program (HADP) of the UT Government is also the part of revolutionising the agricultural landscape here and to double the farmers’ incomes in the next five years”, he added.

Addressing the participants, Baldev Prakash highlighted the importance of financial support in the transformation of agri- economy and expressed the need for unwavering support to farmers.

He said, “J&K Bank is at the forefront of economic transformation of J&K of which agriculture is a vital component. We are implementing the ‘Ghar Ghar KCC Abhiyaan’ in mission mode to ensure that our farmers have unhindered access to easily affordable financial facilities. And we will not stop till 100 % saturation of KCC is achieved.”

“We will extend every possible support to realise the Government’s vision of enhancing agricultural productivity and doubling farmers’ incomes thereby contributing to the national prosperity”, he added.

The Principal Secretary alongwith with the MD & CEO distributed over 100 KCC sanction letters among the PM Kisan beneficiaries.

The officers, who spoke on the occasion,  urged the eligible farmers across the UT to come forward and extend their support to the ongoing campaign carried forward by the Bank in collaboration with the line departments of the Government.