JKTPO organises District-Level Digital Financing Awareness Drive at Kathua under RAMPKATHUA

JKTPO organises District-Level Digital Financing Awareness Drive at Kathua under RAMPKATHUA, FEBRUARY 26: After the successful conclusion of the UT-Level Digital Financing MSME Workshop, the Jammu and Kashmir Trade Promotion Organisation (JKTPO) has commenced District-Level Digital Financing Awareness Creation Drives across the Union Territory.Building on the momentum generated during the UT-Level Stakeholders’ Workshop on “Penetration of MFIs/NBFCs/FinTech Companies for MSME Financing under the Raising and Accelerating MSME Performance (RAMP) Programme,” the first district-level workshop was organised in Kathua today, marking the beginning of a focused outreach initiative to strengthen access to digital financial solutions for MSMEs at the grassroots level.The primary objective of these drives is to on-board local and small MSMEs and enhance their access to digital financial services. The intervention seeks to empower MSMEs by providing structured information on alternative funding sources and technology-driven financial solutions tailored to their business needs.The District-Level Awareness Workshop at Kathua witnessed the participation of over 50 MSMEs from diverse sectors. The workshop focused on sensitizing entrepreneurs about the importance of digital integration in financial management and expanding their access to formal credit channels.Managing Director, JKTPO, Sudershan Kumar emphasized that digital financing represents a structural transformation in the MSME credit ecosystem. “JKTPO aims to build a digitally empowered MSME landscape in Jammu and Kashmir by ensuring seamless, transparent and technology-driven access to finance,” he stated. He reaffirmed the organisation’s commitment to strengthening last-mile linkages between financial institutions and entrepreneurs under the RAMP framework.Delivering the inaugural address, Faculty, JKTPO Vishal Ray highlighted the importance of financial literacy and digital adoption in enhancing MSME competitiveness. The participating institutions conducted an extensive awareness session on its lending products, microfinance models, digital loan processing systems and flexible repayment mechanisms designed especially for micro and small enterprises. The representatives from NBFC/MFIs elaborated upon their lending methodologies, doorstep-oriented credit assessment models and digital onboarding processes, thereby enabling MSMEs to understand the practical pathways for accessing timely and collateral-light finance.Under this RAMP intervention, MSMEs of Jammu and Kashmir are poised to derive significant benefits, including improved and easier access to credit, adoption of digital automation and system integrations, streamlined payment mechanisms, reduced operational costs and exposure to innovative FinTech-driven lending models and customised financial products tailored to their requirements.